Etched
Issue No. 1 – July 2025
Inside the House
July was a defining month. We expanded our umbrella company, The Brand Activation Firm, bringing multiple service arms under one roof — from engraving to embroidery to live heat press. We welcomed Lexie to the team to lead affiliate development and strategic growth. And we launched formal partnerships in the hospitality, luxury lifestyle, and global event production spaces.
Event Spotlight: GBTA Denver
Our largest activation to date: GBTA Denver. We engraved over 1,200 luxury items live, transforming a massive travel conference into a personal brand experience. The feedback was overwhelming — guests formed lines just to watch, capture, and connect. A perfect example of personalization at scale.
Industry by the Numbers
- 92% brand recall when personalization is present vs. 34% with traditional swag
- 65% opt-in rate when engraving is tied to data capture
- 3x higher content engagement from personalized activations
What’s New
Our blog — Insights by House of Etch — is now live with weekly strategy posts, personalization data, and trends in experiential marketing. We also launched our LinkedIn content campaign, connecting with event producers and CMOs daily.