Insights by House of Etch
Actionable strategies, experiential trends, and personalization psychology — built for brand leaders, event producers, and CMOs scaling their impact.
Why Real-Time Personalization Outperforms Traditional Swag
From higher opt-ins to stronger recall, personalization is no longer a novelty — it’s a performance strategy. Here’s how brands are leveraging live engraving for measurable ROI.
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Top 5 Metrics That Matter in Experiential
Move beyond impressions. Here are the KPIs high-performing teams actually track.
Read More →The Psychology Behind Live Personalization
Engraving in real time triggers emotional and sensory engagement — here’s what the data shows.
Read More →Experiential Trends in 2025
Luxury micro-moments, hybrid activations, and data capture: what’s next in experiential strategy.
Read More →How DTC Brands Are Personalizing at Scale
Direct-to-consumer marketing is going tactile. Here’s how leading brands are doing it.
Read More →Event Cities Ranked by ROI Potential
We break down the top 10 cities for high-conversion events — and where to avoid.
Read More →Maximizing Engagement Through Touch
Touch is the most underused trigger in event strategy — here’s how to leverage it.
Read More →Want strategy insights for your next activation?
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