Insights by House of Etch

Editorial intelligence on experiential strategy, personalization psychology, and performance design written for brand leaders, CMOs, and event decision makers.

Why Real Time Personalization Outperforms Traditional Swag

Personalization is no longer a novelty. It is a measurable performance lever. This piece breaks down how live and near live customization drives recall, opt in rates, and long term brand equity.

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Bangkok Event Outlook February to April

A destination focused briefing on Bangkok’s international event calendar and what global brands need to execute controlled high volume activations.

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Browse Insights

Top Metrics That Matter in Experiential

What high performing teams actually measure beyond impressions.

The Psychology Behind Live Personalization

Why real time creation triggers emotional ownership and recall.

Experiential Trends in 2025

Luxury micro moments, hybrid activations, and data capture.

How DTC Brands Personalize at Scale

Where direct to consumer brands are going tactile.

Event Cities Ranked by ROI Potential

Which markets convert and which dilute spend.

Maximizing Engagement Through Touch

Why tactile interaction outperforms visual noise.

Etched Monthly

One editorial brief per month. Insight over noise. Strategy over trends.